Things we've been
thinking about.

We write when something keeps coming up in client work and we want to be clearer about how we feel. No SEO bait. No AI ghostwriting. Plain language, properly thought.

1. Accessibility

   The curb cut effect

   Designing for exclusion builds better things for everyone — the activist origin of universal design.

   4 min read Read
2. AI Strategy

   If your bot asks for information you already have, it's not AI. It's a slow form.

   We watched someone struggle through a bureaucratic process. The interface was "powered by AI." It was not.

   4 min read Read
3. Co-design

   Nothing about them, without them.

   The co-design principle that changes everything. Most organisations that come to us care deeply about the people they serve. That's not the problem.

   5 min read Read
4. Accessibility

   WCAG 2.2: what changed, and what it means for your team.

   A practical reading of the 2.2 criteria — focus visible, target size, redundant entry — for non-technical leaders.

   7 min read Read
5. AI Strategy

   Slow AI: how we built EPCheck without making people wait.

   A walk through the decisions that made a free ingredient-risk checker actually useful for carers in a hurry.

   6 min read Read